Six Ways to Lower Rising Health Costs for Companies
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3
min read
May 28, 2026
One email started it all. 14 days later, she trusted us with her health.
What does it take to turn a stranger into someone who trusts you with their deepest fear — in two weeks? For one Medefy member named Kareen, it started with a single email on a Tuesday afternoon. What followed was a 14-day journey that saved her over $3,400, earned her $350 in cash rewards, and ended with a conversation no insurance platform ever expects to have.
Key takeaway
One email. 14 days. She trusted us with her health.
Kareen had never heard of Medefy. Never downloaded the app. Zero relationship with us.
We sent her one targeted email on a Tuesday afternoon. By 1:45 PM — 45 minutes later — she hadan account.
Here's what happened next:
Day 2: The notification that changed her behavior
Before she could book anything on her own, we sent a push notification:
Day 3: She asked for help
Kareen opened the app and messaged her Care Guide:
"I need to get an MRI on my knees and need some help."
Her Care Guide found her a rewards-eligible, lower-cost imaging center. Kareen uploaded her MRI order.No phone tree. No pre-authorization headache. Just a conversation.
Day 9: $1,425 saved. Zerophone calls.
Same quality imaging. Same clinical outcome. Completely different cost. And in that same conversation, she asked about physical therapy — her Care Guide started coordinating that too.
Day 14: She came back for something bigger
Five days later, another push:
Kareen came back.But she didn't just ask about scheduling.
She shared something she'd been carrying for a long time:
"My dad died from one within 24 hours — is it safe?"
Her Care Guide responded with empathy, answered her questions, and connected her with providers she could trust.
Projected savings:~$2,000. Projected reward: $250.
14 days. 3 procedures. $3,400+ saved. $350 in cash rewards.
A stranger became a member. A member became someone who trusted us with her health — and her fear.
This isn't a feel-good story. It's a repeatable model.
Three things made it work:
- We find them — they don't find us. Kareen didn't search for Medefy. One email converted her in 45 minutes. In February alone, proactive engagement drove 6,878 new registrations across our enrolled population.
- We intercept the decision, not the claim. The push notification reached Kareen before she booked her MRI. It didn't dispute a bill — it redirected a decision. That single intercept saved$1,425 and earned her $100 in rewards.
- Trust compounds. Fast. By her third interaction, Kareen was sharing that her father had died during a colonoscopy. That depth of trust turns one referral into a multi-procedure, recurring relationship — in two weeks.
Most health benefits platforms wait for members to come to them. We don't.
That's the difference.
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