CASE STUDY

Gateway First Bank

Results that just don't quit.

72%
Overall adoption rate
$100k+
Approximate savings with redirected care
9x ROI
After implementing the Incentive Program
62%
Overall adoption rate
3x
Return on investment
4.9 star
Plan member satisfaction
Gateway First Bank
LifeChurch

Challenge

That utilization life

Employees didn't know what all they had access to through their benefit plan.

Compelling, ongoing communication to employees about their unique health plan benefits was failing that.

High-value, cost-mitigating components of the beneft plan were going underutilized.

Gateway Bank wasn't realizing the full benefit of the strategies tey put in place.

HOW DOES YOUR BUSINESS COMPARe?

Gateway First Bank

900 + employess
115 locations
42 states
Robust benefits plan

Solution

Strategic engagement

Incentive Program, tailored to Gateway Bank.

We designed an Incentives Program structure that would drive value based on Gateway Bank's unique health plan design. This included a meaningful cash incentive for lower priced surgeries and labs, and a more substantial cash incentive for higher-priced care.

Science-backed engagement campaigns.

Employees received compelling, valuable communication about the health benefits plan on their terms, and in real time. Communication pathways were tailored to the health plan and Incentives Program structure, and were distributed through text message, push notification, and email.

Ongoing, human communication.

Medefy's Care Guides were at the ready for Gateway Bank's health plan members 24/7. Through our powerful technology, our real, human Care Guides know every detail of the health benefits plan within seconds of engaging in a chat with a plan member.

No administrative uburden.

Medefy became first point of contact for members needing to navigate care. Redirection to high-value, low-cost care happened. When the member completes the appointment, Medefy triggers the distribution of the incentive directly to the member.

RESULTS

Stellar performance

72%
Overall adoption rate

With Medefy's compelling employee engagement campagns, the vast majority of Gateway Bank's nationwide employee population were regularly engaging with the Medefy app within the first year.

$100k+
Approximate savings
with redirected care

Plan members were triggered into action. Using Medefy's tools to navigate care, employees were able to find and utilize lower cost care options available to them through their plan. Commom redirections were MRI's, CT scans, and outpatient procedures.

9x ROI
After implementing
the Incentive Program

Gateway Bank achieved 2x ROI Iin less than a year using the Medefy Platform. After launching the Medefy Incentives Program, they quickly achieved 9x ROI.

KEVIN KENNEMER
SENIOR VICE PRESIDENT, HR | LEARNING & DEVELOPMENT

Member Satisfaction

Medefy saves time and money.

"I've used the Medefy app multiple times and everyone I've dealt with has been extremely helpful and quick to get me the info I need. Plus it has saved me so much money! A huge thanks to Chad for getting everything squared away for my daughter's procedure. Will continue to use!"

Medefy goes the extra mile.

"I feel like there is family there working to get me the best care! I am very happy to know that someone is there to help me in any way that they can. I'm glad that there are real people willing to go the extra mile to get me the best care!"

Medefy inspires choice.

"I feel so much more informed, and in control! The ability to ask and get information here has been a BIG help in choosing my care. I have always just did what the doctors told me and handed out the $$$, never knowing that these very same tests could be free and help me not feel like care is too expensive."

Medefy follows up, personally.

"You get an answer for your medical insurance questions in a minute, before it usually took me at least 20 minutes to call. And they follow up with all your questions and requests. It is just amazing."

Medefy knows where to go.

"Five stars! This app is amazing. I needed an MRI and they not only found me a place, but it was also way cheaper than the hospital I normally go to. They are friendly and knowledgeable."

MEMBER SATISFACTION

Saved $2,400 in 15 minutes!

"I downloaded the app to see ift hey could help me find a place to get a cheaper MRI than what I was quoted at my doctors office. And within 15 minutes, I was presented with 3 options and each of them quoted me $2,400 CHEAPER than my doctors quote."

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"

Love it!

"We founded Medefy to help everyday people navigate confusing, complex healthcare like an expert. We do this with the best tech, the best approach and the best employees on Earth. We love what we do, and our users and clients feel the love!"