Six Ways to Lower Rising Health Costs for Companies
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Results at a Glance
+202%
Increase in average member chats per month
Increase in average member chats per month
+$360K
Increase in total program savings
Increase in total program savings
+3.9 pts
Increase in employee adoption
Increase in employee adoption
A 17,000-life oil & natural gas employer had partnered with Medefy for over two years, and the program was already saving money. Most vendors would have sent a utilization report and moved on. Instead, we read the data, found a huge savings opportunity the employer didn't know they had, and built the strategy to capture it — together.
Benefits value is amplified when employees know where to start.
Annual savings — captured today vs. the plan's potential
The CHALLENGE
A program that was winning — and still leaving $1.14M a year behind.
As the employer's navigation partner, Medefy could see the whole picture: what members were doing, what the plan was capable of, and the distance between the two. Nearly half of their eligible employees had registered for the platform, yet daily engagement and total plan savings remained well below its potential. The plan was saving $454K a year — real money. But we saw that the same plan and the same members, fully engaged, could return $1.59M. The employer was capturing just 28% of what was possible.
We showed the employer the gap — and brought a plan to close it.
The cause wasn't the members, and it wasn't the benefits. It was reach: Medefy was only permitted to message members once a month, and most care decisions happened during the silence between touches.
The APPROACH
We didn't add benefits. We changed how often members heard about the ones they already had.
The fix took a partner the employer trusted enough to act on the data. They agreed to let Medefy double our member outreach cadence and gave us room to rebuild the message itself. Working from their specific plan, we re-engineered every communication around concrete cost savings and the behavioral science of Medefy's proprietary behavioral change model: name the real dollars at stake, make the next step effortless, and land it right before a predictable care decision. Then we ran it as a 10-week sequence timed to the moments that actually drive plan spend.
Structured around four phases, the campaign was built to move members from initial awareness all the way to active advocacy. Each email was timed to reach members before key healthcare decisions: imaging orders, specialist referrals, urgent care visits, and preventive screenings. The goal was to intercept the decision, not just react to it.
A 17,000-life oil & natural gas employer had partnered with Medefy for over two years, and the program was already saving money. Most vendors would have sent a utilization report and moved on. Instead, we read the data, found a huge savings opportunity the employer didn't know they had, and built the strategy to capture it — together.
Benefits value is amplified when employees know where to start.
Annual savings — captured today vs. the plan's potential
The CHALLENGE
A program that was winning — and still leaving $1.14M a year behind.
As the employer's navigation partner, Medefy could see the whole picture: what members were doing, what the plan was capable of, and the distance between the two. Nearly half of their eligible employees had registered for the platform, yet daily engagement and total plan savings remained well below its potential. The plan was saving $454K a year — real money. But we saw that the same plan and the same members, fully engaged, could return $1.59M. The employer was capturing just 28% of what was possible.
We showed the employer the gap — and brought a plan to close it.
The cause wasn't the members, and it wasn't the benefits. It was reach: Medefy was only permitted to message members once a month, and most care decisions happened during the silence between touches.
The APPROACH
We didn't add benefits. We changed how often members heard about the ones they already had.
The fix took a partner the employer trusted enough to act on the data. They agreed to let Medefy double our member outreach cadence and gave us room to rebuild the message itself. Working from their specific plan, we re-engineered every communication around concrete cost savings and the behavioral science of Medefy's proprietary behavioral change model: name the real dollars at stake, make the next step effortless, and land it right before a predictable care decision. Then we ran it as a 10-week sequence timed to the moments that actually drive plan spend.
Structured around four phases, the campaign was built to move members from initial awareness all the way to active advocacy. Each email was timed to reach members before key healthcare decisions: imaging orders, specialist referrals, urgent care visits, and preventive screenings. The goal was to intercept the decision, not just react to it.
