Six Ways to Lower Rising Health Costs for Companies
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Benefits value is unlocked when employees know where to start.
CAP Tulsa had a strong plan. Medefy helped turn that plan design into action.
CAP Tulsa is Oklahoma's largest anti-poverty agency, focused on breaking the cycle by combining high-quality, free Early Head Start and Head Start programs with career, parenting, and economic support services for families.
The challenge: great benefits, too many paths
CAP Tulsa had already invested in a benefits strategy designed to lower costs and improve access. Employees had access to $0 imaging, labs, surgeries, primary care, select prescriptions, and generic mail-order medications.
But a robust benefits package can be hard to remember in the moment an employee actually needs care. Employees may not know which program applies, default to familiar but higher-cost options, or ask HR for help finding the best pathway.
CAP Tulsa needed a clear front door for benefits support.
The strategy: make Medefy the front door
CAP Tulsa's HR team positioned Medefy as part of the benefits plan, not an optional add-on employees might remember later. Employees were consistently directed to the Medefy app, and HR used Medefy as a communication channel to reinforce one simple behavior: when you need help, start here.
To drive adoption, CAP Tulsa required employees to complete an electronic consent form housed in the Medefy app. That operational step helped adoption jump by 60%, giving Medefy the foundation to continue driving utilization through ongoing engagement campaigns.
How Medefy helped employees use their benefits
01 One Place to Start
Employees did not need to become benefits experts. Medefy became the simple front door when they had a question, needed care, or were unsure which benefit applied.
02 Plan Expertise Built In
Medefy's Care Team became fluent in CAP Tulsa's plan design, including Zero Health, CareATC, and Rx 'n Go workflows.
03 Engagement After Launch
Ongoing campaigns kept employees aware of the app and reinforced the habit of starting with Medefy when healthcare or benefits questions came up.
Why it worked
CAP Tulsa had high-value benefits worth activating
The plan included meaningful cost-saving opportunities, from $0 direct contracting services to $0 primary care and generic prescriptions. Medefy did not replace those programs. It helped employees find and use them.
HR made the desired behavior clear
By positioning the app as part of the benefit plan and using it as a communication channel, HR made Medefy the expected starting point.
Medefy made the plan easier to use in real life
Employees rarely need benefits help in a neat, predictable way. They have questions, symptoms, bills, appointments, prescriptions, and follow-up needs. Medefy gave them a simple place to go and a Care Team that understood how CAP Tulsa's plan worked.
